Hands on a Hardbody, released in 1997, is a documentary about automotive temptation a small corner of the southwest. There in the town of Longview, TX, the measure of a man or woman is how long they're willing to go without sleep while maintaining hand contact with a $15K Nissan hardbody truck for a radio station giveaway. Those who don't have it are sure to crack, and do. During the same contest in 2005, the competition was halted after one of the contestants broke into a nearby Kmart, stole a shotgun from the sporting goods section, and committed suicide, during one of the breaks.
As contestant Sid Allen puts it through his whisk broom mustache, "If you can't run with the big dogs...stay on the porch...with the puppies."
The film is interesting in itself, before you realize that this is the first from J.K. Livin Productions. The name is short for "just keep livin" and it's been the internet tagline of one Matthew McConaughey since the early 2000s, when the web allowed you to disrupt visitors to your homepage with an animated frog hopping across any useful information. Since then, McConnaughey's digital catchphrase has been transferred to a foundation and a trendy clothing line. It's probably safe to assume that while the internet gets older, the visitors to http://justkeeplivin.com/ will stay the same age.
While not in the film, McConaughey was raised in a town near Longview, and offered to produce HOHB when approached. He paid for the 16mm film, an improvement on HI-8, so they could land theatrical distribution. McConaughey finished Amistad and Contact the same year, and Dazed and Confused four years prior. Benicio Del Toro is also thanked in the film credits, but I really can't find what his role was apart from being director S.R. Bindler's friend. Bindler later worked with McConaughey in Surfer, Dude, another J.K. Livin Productions production.
HOHB is over 20 years old now, and was translated into a musical in 2012 by Grey Gardens' Doug Wright of all people, with music by Phish's Trey Anastasio. I've always thought it could pass for a Christopher Guest work, but apparently, Robert Altman wanted to remake the film before he died. An uncut, 10-minute shot of a contest-weary hardbody handler lumbering into the KMart sporting goods section would be interesting to see.