Garmin’s New “Smart Collar” Incites Outrage on Social Media

While the latest pet product from Garmin promises to solve the problem of animals being born without human manners, the shocking truth about how the collar reaches that solution has caused public outcry.

Garmin’s new Delta Smart dog activity tracker has a shock collar feature, although no GPS, allowing animal owners to shock their pets to enforce good behavior from long distance with just a smartphone.

On September 14, Garmin’s video had over 2,800 comments. By Monday, Sept. 19, comments had been disabled on the Delta Smart Youtube video, which now has over 12,000 views. Garmin’s Facebook post, where comments are still coming in, had been seen over 228,000 times, and shared over 2,200 by Monday.

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