Technology transforms the hospitality industry in Grand Rapids

Walking off Louis Campau Street into the large, revolving glass doors that welcome guests to the JW Marriott, it's hard not to feel like an internationally-renown jet setter.


With feet planted firmly upon the center of metropolitan Grand Rapids, a gust of fresh air through the hotel's vibrant, sky-lit corridor is enough to carry your mindset thousands miles away. For those enjoying one of Chef Todd Webb's culinary creations at, or a smart cocktail at Mixology, the Grand River becomes an elegant backdrop for some of the most modern dining and overnight experiences found in the city.


The same ticket to a luxurious escape can be found down the street at the Amway Grand Plaza Hotel, and many other hotels and restaurants that have become synonymous with the name Grand Rapids, as they innovate the limits of our city's hospitality industry and add character to its skyline. It takes more than just a celebrity chef and a few honeymoon suites to make truly memorable hotel. Behind the scenes, there's a world of integrated data, targeted messaging, and technologies that allow guests to customize their experience and actually make it more like home.


It's more than just free WiFi, air-conditioning, and HBO. Smart phone technologies are being integrated with new responsive devices, connecting everything from room doors, to entertainment systems, to meeting and work spaces, to messaging on special offers. Within this 'technosystem,' Marriott's own Internet of Things, anyone using the hotel's app, for example, can reserve a room, find parking, take advantage of limited offers triggered by localized beacons, and access a myriad of other actionable options on the digital horizon.