The future is now...and you're wearing it

Marty McFly and Iris van Herpen have a lot in common.

The future of fashion for moviegoers in 1989 saw an amazed McFly pulling on a pair of self-lacing Air Mag sneakers, technology that wouldn't even be available until a year after his fictional flight to Robert Zemeckis' dystopian prediction of 2015, where the Chicago Cubs could win a World Series, and a billionaire with bad hair could buy his way into political power.

When van Herpen brought her real-life vision of 3D printed fashion to the GRAM in 2016, seemingly little had changed, save a different design approach to hoverboards and a stand-in for Biff Tannen.

Fashion, for the most part, follows function, as it follows us from infancy to old age. And technology, while it's taken longer than other industries to weave its way into the field, has been permanently embroidered into the process of designing, manufacturing, and marketing the latest looks. There are two other Back To The Future films illustrating this fact to various ends, but even more examples can be found in West Michigan.'

Continued at: http://www.rapidgrowthmedia.com/features/futurefashionOST.aspx