a comprehensive.
colors14.jpg

Design Thinking

Design Thinking

Design thinking, in practice

Expansions and contractions, from ideation to protoyping, following methodology laid out by David Kelley and the d.school at Stanford.

Screen Shot 2017-09-24 at 12.22.29 PM.png

Community Catalysts

We strive to see Grand Rapids emerge as a leader in lists of both quality and equity of life. This requires creativity, courage, and a helluva lot of collaboration. We’ve asked friends to join us in the pursuit through the formation of a Community of Catalysts. These folks are the cream of the crop, and we’re proud to call them friends and co-conspirators in making Grand Rapids a more equitable, prosperous, and safe place for all people.

Community Catalysts are a diverse network of poly-skilled, action oriented experts looking to tackle the regions biggest problems. If that sounds like something you’d like to be a part of, let’s talk!

ftuix20170616_115312.jpg

Empathy in the Design Process

Throughout the 3-Day Community Challenge, a team of varied skills and backgrounds working closely with Assistant to the Grand Rapids City Manager Stacy Stout on the marketing and effectiveness of the Neighborhood Matching Fund. 

We interviewed Stout and a number of others who had previously gone through the NMF application, and had their project volunteer hours and monetary budgets matched by the City of Grand Rapids. A majority of the first two days was spent on empathy, and discovering pain points applicants experienced within the system.

empathy-icons2-664x300.jpg

Human Centered Product Development

Software engineering isn’t known as being the ideal environment for deep emotional exploration, but that doesn’t mean it can’t be.

Empathy has long been a tool of the soft sciences, a method by which humans can form a connection based on mutual feelings, but it also involves an uncanny measure of self-awareness. Practicing empathy can be as simple as a conversation, or as complex as role playing out a case study.